Web 3.0, the new playground of the professional sports industry!

Discover the major trends in the professional sports sector, analyzed by Alain Broustail, Director of Coexya's Blockchain division.

In an opinion piece published by News Tank Football, Alain Broustail, Blockchain Director at Coexya, discusses the development of Web3 in professional sports and new uses for NFTs and blockchain technology.

He anticipates the emergence of dedicated positions, such as Chief Web3 Officer, within major European clubs, reflecting the rise of blockchain technology in community management and sports revenue generation.

Read the interview in French

Soon, all professional sports players will be working with the web3, whether it's through their partnerships, their loyalty strategy, their ticketing strategy, or simply because the athletes themselves will be there. Let's bet : within three years, the major clubs in Europe will have a "Chief Web3 Officer"

Alain Broustail, Director of Blockchain activities

This statement illustrates Coexya’s expertise in the field of Web3 applied to the sports industry, and its role in supporting players in the transition to new models of digital loyalty and monetization.

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