Viewpoint on freelancers
Discover why freelance consultants are strategic assets for your projects by debunking common misconceptions.
Demystifying preconceived ideas about freelancers: Why freelance consultants are essential to the success of your projects
In a fast-changing world of work, freelance consultants are playing an increasingly important role within companies. However, despite their recognised expertise, there are still a number of misconceptions about their real contribution. In this article, Morgann Zapotoczny, Head of Extend by Coexya, demystifies these misperceptions and shows how freelancers, far from being a temporary solution, are in fact essential strategic partners for your company’s innovation and competitiveness.
In today’s working world, where freelance consultants play an increasingly important role, their role has become indispensable. However, despite their expertise and flexibility, a number of preconceived ideas persist within large companies about their contribution. As Director of Extend by Coexya, a Business Unit dedicated to freelance consultants, I’m keen to dispel these misconceptions and show how freelancers can truly transform your projects.
Myth no. 1: ‘Freelancers are not as committed as permanent employees’
Some people think that freelancers lack the commitment of permanent employees. In reality, freelance consultants are entrepreneurs whose success depends on their ability to deliver projects on time. Their reputation and client loyalty depend directly on their performance. Each assignment represents an opportunity for them to stand out from the crowd. Contrary to what you might think, freelancers are often more motivated and committed, because their remuneration and career depend directly on it.
Myth n°2: ‘Freelancers are a short-term solution, not a strategic vision’
Freelancers are sometimes perceived as a temporary solution to fill an immediate need. However, they offer strategic flexibility, enabling resources to be tailored to the specific needs of each project. Thanks to their cutting-edge expertise, they provide high-level skills that encourage innovation and efficiency. Freelancers don’t just respond to immediate needs; they play a key role in building a long-term vision for your projects.
Myth no. 3: ‘Working with freelancers is risky for data confidentiality and security’
Confidentiality and data security are legitimate concerns. Nevertheless, freelance consultants are well aware of these issues and comply with strict data protection standards. Working with freelancers through a structure like Extend by Coexya ensures that you have rigorous processes in place to guarantee the security of your sensitive information. By choosing the right partners, you minimise risk while benefiting from the expertise of freelancers.
Myth no. 4: ‘Freelancers are more expensive than permanent employees’
It is often thought that freelancers are more expensive than permanent employees because of their daily rates. However, if you take into account all the costs associated with hiring permanent staff (social security contributions, holiday pay, ongoing training, etc.), freelance consultants are often just as profitable, if not more so. Their expertise enables projects to be completed more quickly, which can reduce overall costs and avoid additional expenditure due to delays or prolonged recruitment.
Conclusion: Why are freelancers a strategic resource for your projects?
Freelancers are not simply a flexible solution to meet immediate needs. They are a strategic resource for companies that want to innovate and remain competitive.
At Extend by Coexya, we are convinced that integrating freelance consultants into our project teams brings unrivalled expertise and valuable agility to help you achieve your objectives.
About the expert
Morgann ZAPOTOCZNY has over ten years of experience in the freelancing sector. After a career marked by commercial and managerial responsibilities in IT services companies and later in a consulting firm, he joined Coexya in 2021 to create and lead Extend by Coexya, a Business Unit dedicated to independent consultants.
